Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a … 2020 NBA Power Rankings: Assessing all 30 teams after free agency. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. In Case You Missed It: Death to Mr. Peanut By The Wake Up Call. He was 104. January 23, 2020 01/23/2020 4:56 pm. "Always classy, always crunchy, always cleaned up nicely. In the ad, Mr. Peanut and two other men — played by actors Matt Walsh and Wesley Snipes — … Even when takes on the meme are coated in a thick layer of irony, you’re still contributing to a discourse Planters can thrive from. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Canada's Most Trusted News. For starters, it’s unlikely that poor Mr. Peanut will remain “dead” long. In an email, a Planters spokesperson said that an ad featuring Mr. Peanut's funeral will air during the game's third quarter. It’s certainly not the first time the language of the extremely-online has been co-opted by a brand. Gregory Paul Silber is a Brooklyn-based writer and editor. Of course, superheroes rarely stay dead, and Superman was no exception. By Megh Wright. After Planters announced the tragic death of their beloved monocle and top hat-wearing peanut, tributes from other brands, celebrities and fans poured in for the fancy personified nut. This article is suspiciously similar to the one written on Forbes website. We'll miss him!" Sure, why not? Meet the woman who won $9M in the World Juniors 50/50 draw, Giant sinkhole swallows cars outside hospital in Italy, COVID-19 surge will be a 'long-term problem', Grim scenes facing ER doctors as cases surge. Last scene of all, that ends this strange eventful history, is televised sacrifice and mere oblivion, sans teeth, sans eyes, sans taste, sans everything. Also, I bet people on socialist countries would prefer to live in this “Capitalist nightmare” of yours anyday that under the regime they endure. But it got people talking about Superman. Engage in respectful discussions on the U.S. election on our dedicated Facebook page, Use of this Website assumes acceptance of Terms & Conditions and Privacy Policy, Published Thursday, January 23, 2020 9:43AM EST, Follow CTV News Channel for ongoing breaking news, appears to save actors Wesley Snipes and Matt Walsh, No American Super Bowl ads for Canadian viewers, top court rules, Canadian economy lost 63,000 jobs in Dec., first decline since April, WestJet announces temporary layoffs, flight schedule reductions, S&P/TSX composite ends strong first week of 2021 by setting record intraday high, Pattie Lovett-Reid: Why markets soar amid a time of despair, Iran's top leader bans COVID-19 vaccines from U.S., Britain, Head of Chinese bank behind foreign building spree sentenced to life in prison, Spiraling COVID-19 cases will be a long-term problem: doctor. After Gentile's design was chosen, the commercial artist Andrew S. Wallach added the monocle, top hat, a… Planters: Mr. Peanut Dies. All the world's a stage, and all the peanuts merely players. Top Sidebar Boombox: 300 px wide x 250 px high, Large Sidebar Boombox: 300 px wide x 600 px high, All ads should be either jpgs or animated gifs. As you’ve likely heard by now, Mr. Peanut is dead. We already know he's a war veteran*. Perfectly starched pants, a square drill sergeant jaw ... were they brothers in arms?). Planters made the announcement in a series of tweets and news releases Wednesday. There’s a lot to unpack here. A staff writer at The Beat, his work has appeared in The Daily Dot, AiPT, Shelfdust, the Eisner award-winning PanelxPanel, and more. In this day and age, when social media has made online clout a form of currency, people are hungry for the latest viral story to jump on with a snarky joke or hot take. 106.5 The End. … Follow him on Twitter @GregSilber. The Planters mascot's violent demise is weirder than you think. Rates are available upon request. Yes, it is confusing for an anthropomorphized peanut … Mr. Peanut is dead. Such is not the case with Mr. Peanut, who according to this Super Bowl Big Game commercial starring Wesley Snipes and comedian Matt Walsh, fell off a cliff and died in an explosion. Latest Stories . Site Wrapper – spec available on request. Mr. Peanut death & obituary: Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died. But from a business perspective, it’s hard to shake the feeling that there’s something sinister about a massive corporation weaponizing our darkest impulses as consumers of online content. It was even covered by mainstream news outlets. Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. : CURSE OF THE SHADOWS trailer, GREEN ARROW AND THE CANARIES spin-off officially dead at The CW, WAY OF X, Marvel’s newest Reign of X title, coming from Spurrier & Quinn, Comics Crowdfunding Round-Up: FIGHT-BUNNY, THE BEBOP and 3 more campaigns we love. It’s the meta-joke about the way celebrity deaths are treated in the age of social media. How grim! Perhaps such self-sacrifice is in his nature. Ideally, you want to get consumers to talk about your project on their own accord, rather than consciously feeling like they’re being advertised to. He was 104. You may be eligible for a new tax deduction. The Estate of Mr. Peanut confirmed the tragic news in a tweet. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on January 22, at the age of 104, even though technically he should have died more than a century ago because peanuts, which are not sentient, go bad after about four months.. At the time, many people, and not just comic book diehards, were shocked to hear that DC would kill off one of its most beloved (and lucrative) characters. (Planters). (Speaking of — Mr. Clean has a military vibe too, no? Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. Sign up for our weekly email newsletter delving into climate science and life on a changing planet. Advertisement or not, fans everywhere couldn't help but speculate about the real cause of Mr. Peanut's death and whether or not the video was just a cover up for something far more sinister: mr peanut was assassinated by the us government for attempting to achieve racial unity through his work with george … Samantha Hess, PLANTERS Brand Manager at Kraft Heinz broke the news in a statement. Like anything else in media, it’s had mixed degrees of success, but Planters releasing statements on the “death” of their mascot is cut from the same troubling cloth as Sunny D appearing to express suicidal urges. @megh_wright. "Thinking of a snack? Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. The ad premise, and Mr. Peanut's death, leave a lot of questions. 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